Bloomberg reported on Tuesday that Acreage Holdings, a medical marijuana company notably backed by John Boehner, was rejected by CBS when it attempted to buy ad time during next month’s Super Bowl.
Acreage told the new outlet that despite medical marijuana’s legal status in over 30 states, the broadcast company rejected the ad after viewing it. According to reports, the ad was to show the medical benefits of marijuana for a U.S. veteran.
USA Today reported that a CBS spokesperson said the company rejected the ad because under CBS broadcast standards it doesn’t accept cannabis-related advertising.
The Super Bowl airs Sunday, February 3.