Bush’s Beans announcing the passing of the dog who played their mascot and television pitch K9.
A friend of the family - David Odom shared the news on Facebook - .
Bush’s addressed the dog’s fans in a July 3 post, citing its series of commercials in which Duke – real name Sam - tried to ‘spill the beans’ on the company’s secret recipe:
“We continue to be overwhelmed by fan interest and their love of Duke. The relationship between [brand spokesman] Jay and his beloved dog Duke is the embodiment of the BUSH’S brand, and has been a part of our family story for more than 20 years. During that time, we’ve worked closely with several dogs who portrayed Duke in our commercials, including Sam. While Sam has not worked with us in years, we are saddened by the news of his passing and are grateful to have had him depict Duke. Because Duke is iconic to BUSH’S and so adored by our fans, we will continue to use him in our ads.”